Venturing into a real estate business?

Howsoever luring it may seem being a real estate agent in India, it is the toughest business to pursue one! Apart from determining your capability, you have to earn the trust of your clients which will be your actual license to flourish. It is also about your networking skills and keeping yourself updated about the latest trends of property, at least of the area of your interest. For example, flats in Gurgaon or flats in Delhi, their prices, availability, prospect of future development of those flats, what sort of buyers will you get, high end luxury housing, middle segment housing, comparing it for the buyers to get the best value of money for them.

Real estate brokerage is seen as a respectable white collar job in the west while the trend is exactly the opposite in India.  In the west, there are certain defined guidelines like: you ought to be at least 18 or 19 years of age having completed your pre-license education. Then, you have to pass your licensing examination (administered through an independent test vendor), apply and submit a completed application, electronic fingerprints and appropriate fee to the state real estate commission to start your own venture.

Read Also: With Microtek Greenburg, Live Fresh Everyday

In India, first of all, there is no such mechanism. Even a paanwala, your laundry boy, your watchman, delivery boys or a rustic shopkeeper is a pro in it. They just need a scooter in working condition to sway you off making you believe their every word. Hefty commissions and quick money making lures them to venture in while they bank upon their networking skills. The immediate picture one paints of a local real estate broker is of a middlemen (which may later be qualified as a conman), charging hefty commissions for merely connecting the buyer and the seller, and gets out of the picture once the money is received. These are the freelance brokers who have no idea about how professionals actually work to satisfy their clients till the deal is closed.

In this way, the client/ the consumer market for real estate in India is not able to retain any trust in the broker. With the consumer experience largely negative, they have to run alone from pillar to post to complete their paper work and other formalities.

However, there are professionals in this field too who know each and every aspect of the real estate. They know the real work as they apprise the client with all the documentation required, makes him aware if the property is under any litigation or is free from it. A professional knows the trend in the market and passes on his expertise to help his clients choose the best option available. It is his duty to do the verification of the property before offering it to his clients. He is well aware of the upcoming policies of the government so he advises the clients accordingly. With his expertise consultation to value the property he is well trained on how to close the transaction as well.

A lot of people aspire to be a real estate agent but there is a thin line which precipitates the good and the fake. It is the attitude of being professional and having a keen desire to solve the need of the client rather than eyeing on the huge chunk of money. The best real estate agent in this world may not have the best education but should have the best character so that he may muster the courage to do what is right for the client. Keeping ethical practices as the crucial factor in your daily dealings shall soon make you earn the tag of the most popular and sought after agent.

Author: Sheffali Narang is presently working as a content writer with a real estate consultancy. She has an experience of more than four years in the print media, public relations and online content marketing industry.